In the financial offices of major organizations, a not-so-subtle shift is underway. The cost savings focus of the last decade is giving way to strategies aimed at growth and long term, sustainable margin protection. To get there, a predictive product cost view is essential, requiring cross-functional collaborations at levels of internal “business partnership” never before seen. The good news is advanced analytics, market intelligence, and the latest applications of cognitive computing are enabling the shift. In a direct materials sourcing context, the inputs from product design teams, engineering, marketing, supply chain and selected suppliers can now be synthesized and integrated for more reliable, predictive insights. By creating a more effective early warning system of risks and opportunities and/or by accelerating the availability and accuracy of data to finance teams, unprecedented forecasting accuracy and operational performance gains are being achieved.