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The LevaData Story

The Challenge

For Rajesh Kalidindi and his Sourcing team, the challenge was dramatic. Facing surging competition, a senior executive for a billion dollar product unit needed significant savings in the current year to defend gross margins. Find four more points—a fifty-percent increase—beyond what you already negotiated four months ago. Rajesh and his team were ready to act.

But there were no IT resources available. They were deployed across critical corporate initiatives. There would be no additional budget. After all, gross margins were already under pressure. And there wasn’t time to prepare another major sourcing event. Now the team had to innovate.

The Innovation

The team did have serious brain power and a talented consulting partner. Agreeing to a unique gain-sharing approach, the two groups huddled together. Over two months, they worked six days a week, for twelve hours a day. They created a new data-driven negotiation approach. It combined every bit of relevant internal data with fresh, external market intelligence. The outcome: a comprehensive negotiation strategy and playbook.

Then, over one week, they engaged their suppliers. For every offer received, the team countered with real data. The suppliers had subjective arguments. The team had hard numbers, all at their fingertips in the playbook. Every opportunity documented, every insight captured.

The Outcome

At the end of the process, the team delivered almost double the savings requested by the product unit GM. That meant sixty million dollars added to the bottom line. Three months later they repeated the process for another business line.

That’s when the wheels started turning. This approach was perfect for a cloud-based solution, usable in a repeatable way. Rajesh reached out to forty other procurement leaders at other organizations.

All said the same thing: “That’s a problem we must solve.”
Many told him: “If you make it, I’ll buy it.”

So LevaData was born. The Cognitive Sourcing Platform offers customers these data-driven negotiating tools with the same focus on delivering a sustainable value proposition.

Our SaaS platform is purpose-built for the procurement and sourcing functions. It’s always on, which means it can find opportunities well before you need them. It uses crowd-sourced intelligence, unlocking the wisdom of the market for you. An innovative, AI-powered platform provides recommendations on when to act and how to optimize your negotiations.

All this transforms sourcing & procurement into a sustainable competitive advantage with real, hard dollar ROI.

The LevaData Mission

LevaData’s team of strategic sourcing leaders, software, and data engineering innovators has one relentless mission – to make strategic sourcing capability a competitive advantage for enterprises.

Our goal: to deliver twenty billion dollars in incremental customer value by the year 2022, leveraging data, community, technology, and talent.

$20 Billion
the levaData mission


Rajesh Kalidindi
Rajesh Kalidindi - Founder & CEO

Rajesh has over twelve years of experience managing strategic sourcing and supplier management for multiple commodities and third-party manufacturing operations. He’s delivered significant bottom line savings through data-driven procurement practices for Cisco and Palm. An MBA with concentrations in supply chain management and information systems from Michigan State University, he is a thought leader on fusing human with artificial intelligence for procurement innovation.

Sreeni Iyer
Sreeni Iyer - CTO

Iyer's passion is all things data and the software that packages the math that governs our lives. Over twenty-five years, he's built scalable, high-9 availability applications in e-commerce, supply chain, logistics, and customer service for Schlumberger,, Shutterfly, and Terracotta/Software AG. Recently, he was CTO at Quad Analytix and Slamdata. Iyer holds a Bachelors from IIT-Bombay and a PGP from IIM-A.

Mark Cosway
Mark Cosway - EVP of Sales

Mark Cosway brings more than thirty years of experience and is a veteran supply chain technology evangelist. He has worked with industry innovators such as GT Nexus, Transvoyant, Excelon, and i2 Technologies. Known as “Coach Cos” internally for his engaging leadership style and strategic thinking, he is responsible for LevaData’s commercial sales, alliance partners, and growth strategies.

Richard Barnett
Richard Barnett - SVP of Marketing & Customer Success

Richard believes that a customer’s success is his success. Over his twenty year career, he’s worked for both scrappy start-ups, supply chain innovators like i2 Technologies and GT Nexus, and tech luminaries like Microsoft. He is passionate about driving massive performance improvements through the latest in AI technologies. Richard has dual degrees from Stanford University in Political Science and International Policy Studies.

Akwasi Peprah
Akwasi Peprah - Vice President of Customer Success

Akwasi brings over fifteen years of experience driving sourcing process transformation and margin improvements at organizations like Cisco, IBM, and the Alabama Department of Transportation. He's passionate about building high-performance teams, which for his Customer Success team means relentlessly pursuing the highest metrics of value creation and delight for our customers. Akwasi holds an MBA from University of Minnesota and B.S. in Computer Science from Alabama State University.

Srini Kumar - Vice President of Product Management & Data Science

As a teen, Srini was obsessed with applying formal, mathematical models to real world challenges. This passion launched him into a career as a technology innovator and leader at industry giants SAP and Microsoft, supply chain pioneers such as i2 (now JDA), and several startups. His obsession now infuses our Product Management & Data Science team, which he leads. He holds a Masters from the University of Wisconsin-Madison and a Bachelors from IIT-Madras.